Good Reviews for my Etsy shop: Multiply the number of positive feedback for your Etsy online shop and, thereby, increase your sales (Olav Kalt Etsy Cheat Sheet Book 1)

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Etsy is one of the world’s largest and high-selling marketplaces for handmade and second-hand items. In 2014, the shops of Etsy realized sales of 160 million per day. Thus, Etsy is an excellent chance for people that want to be self-employed with making their products.

Positive reviews are a central success factor for every shop and especially in an environment where no standard products are offered, but self-made, often individual products. Unfortunately, it is much easier to receive negative reviews than positive ones. Those who, however, take a few aspects into account and not only serve the customers but excite them, have the tool to make sales explode.

After his much-noticed first book on the topic Etsy, the Etsy expert Olav Kalt now publishes the first volume of his Olav-Kalt-cheat-sheet in which he provides important information for a successful shop as a pragmatist for pragmatists. While the information is customized for the structure of an Etsy shop, it is mostly also applicable to other online shops.


PDF to Kindle Conversion: How to Convert PDF Files into Crisp and Clean Kindle Books: The Simple Guide for PDF to Kindle Conversion

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PDF to Kindle Conversion doesn’t have to be a drawn out – difficult process.

We know just how frustrating it can be to finally finish your brand new book – queue it for conversion and come out with a weird looking – non-formatted Kindle Book… we’ve been there!

And you might be too! That’s why we’ve created this short, sweet and to the point Guide for PDF to Kindle Conversion. To help you quickly master PDF to Kindle Conversion and publish better looking, better performing books on Kindle! (We’ve even included a FREE BONUS CHAPTER!)

Among the countless PDF to Kindle Converters out there – many fall short of the needs we’ve come to expect as Kindle Publishers. While; you could pull a few decent contenders via a quick Google Search for ‘PDF to Kindle Conversion’ – but it’d be short-lived due to the amount of ‘crapware’ sold online these days.

That’s where we come in! To help make it simple, again!

PDF to Kindle Conversion doesn’t have to be an inanely difficult process that takes hours to accomplish. Instead – it could be as simple as a few clicks – a few changed settings when exporting your book and much more… And we’ve listed them all here!

Inside our Short Guide for PDF to Kindle Conversion you’re going to find some pretty powerful information that these self proclaimed Kindle Publishing ‘Gurus’ won’t tell you. With chapters like:

> Why Converting PDFs to Kindle Books is Good!

> Why Converting PDFs to Kindle Books is AWFUL!

> Free Tools to Convert PDF Files to Kindle Books

> Premium Tools to Convert PDF Files to Kindle Books

> > BONUS CHAPTER < < - How to Format Your Kindle Books (Without Software!)
The truth is… PDF to Kindle Conversion isn’t something to lose sleep over. You can easily perform this conversion with this insanely useful guide – exclusively on Kindle!

Don’t Need a Software, But Want to Learn to Format Your Kindle Books? Great!

We’ve included a special BONUS CHAPTER just for you! This Guide for PDF to Kindle Conversion is far beyond other guides showing similar processes – instead we take a much easier approach that can be utilized by anyone, anywhere.

Give our Guide for PDF to Kindle Conversion a Try & Start Publishing Better Looking (…and Selling) Kindle Books!


Updating your SEM toolbox with new, shiny tools –- SMX East 2016


Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

Please visit Marketing Land for the full article.


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Advanced Kindle SEO: Make More Money Selling Kindle Books With Advanced Amazon SEO Techniques (How To Sell More Kindle Books Book 2)

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Kindle SEO-Sell More Amazon Books With Advanced SEO

You are going to be amazed at how easy some of these tips are for increasing your book sales through these applications of advanced Amazon Kindle SEO techniques. The secret methods I reveal about selling more Kindle books through better placements in the search engine results are so easy a 5th grader could do them. Doing advanced SEO for your Amazon Kindle books will take very little work on your part, I promise you.

This is not rocket science. You just need someone to show you how this stuff works. Once you apply these proven ways of getting higher placements in the search results on the Amazon website, you can repeat the process with one to a thousand books and get the same results, a mega return of passive income from your Kindle book sales.

The time you invest in doing these things I suggest will have a lasting effect on the number of books you sell.

You are going to make a lot more money selling your Kindle books, guaranteed. This book is more about simple changes you can make that will dramatically increase your sales rather than advanced ways of promoting your Kindle book.

These are secret strategies that professional Internet marketers use to dominate the search engine results, specifically catered to increase Kindle book sales directly from the Amazon website.

This book is NOT about:

  • Implementing illegal (or “black hat”) methods for promoting your Kindle book
  • Sending you to every social media site on the Internet to promote your book
  • You spending countless hours searching out places to advertise your book
  • Having to build an ungodly amount of backlinks to your Kindle book to boost your placements in the search results
  • Optimizing your product for the Google search engine
  • Dominating the search results through breaking Amazon’s Terms of Service agreement
  • Spending a tremendous amount of money in order to increase your passive income
  • Redirecting you to some Internet product
  • Going on and on about all of the benefits of promoting your book with the Kindle Select program

This book is about:

  • Teaching easy to apply SEO methods that will increase your book sales significantly
  • You discovering the secrets that savvy Internet marketers are using to crush the competition on the Amazon website when selling Kindle books
  • Increasing your existing Kindle book sales and future book sales
  • Teaching you how to promote your Kindle book, with easy applications, to increase the amount of recurring income you make every day
  • Showing you very simple methods that will help you make a lot more money selling Kindle books
  • Revealing proven strategies for optimizing your books in such a way that you can dominate your niche in the Kindle store
  • Getting better placements in the Amazon search results and selling more books from the Kindle Store

Finally, I reveal a method in this eBook in which you can get FREE books on any subject at any time from the Amazon Kindle store. The method is 100% totally legit and legal, and it won’t cost you a penny. And I am not talking about you joining the Amazon Prime members club.

If you don’t get this book, you will be missing out on the very things that can increase your Kindle book sales by three to four times.

When I first started applying these tips revealed in this book for Advanced Amazon Kindle SEO techniques, my income from Kindle book sales increased three fold in one month. I went from making $900 per month to $2700 in one month. Now, please understand that I also published ten new books during that month as well.

These ways of selling more kindle books will increase your passive income instantly.

Get the book now while it’s offered at an introductory price.

Tags: seo Kindle, seo Amazon, sell Kindle books, make more money selling kindle book


How Analytics Is Transforming Customer Loyalty Programs


Customer loyalty programs are crucial.

The goal of loyalty initiatives is to engage, not pander more products to frequent buyers.

But how do you determine if your loyalty program is working well?

Use data to steer your customer loyalty program in the right direction.

McKinsey found that “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t.”

“By instituting a loyalty program, you not only improve customer appreciation of your business, but you also increase the chances that existing clients will share this joy with those close to them,” says Steve Olenski, a senior creative content strategist at Oracle Responsys.

Upgrade your loyalty program. Let’s explore how.

Focusing on Retention

One primary mission of loyalty programs is to increase customer retention. You want buyers to remain with your brand after they make a purchase.

For your business, higher retention means a steady flow of revenue. And it cuts down on your costs to constantly acquire new customers.

Therefore, your loyalty programs must be effective. They need to serve a real purpose for the consumer, not just your bottom line.

To provide the best customer experience, fuse data into your retention strategies. It will impact how your team approaches the buyer.

“Influencing customer loyalty in this way doesn’t require magic, it requires data – usually data that you already have but aren’t using to full advantage. Regardless of industry, most organizations today generate mountains of data,” writes Mike Flannagan, vice president and general manager of Cisco.

Uncover the correlation between customer characteristics and purchasing behavior. Assign your team to analyze the current data of your most valuable customers. And learn which characteristics these customers have in common and which traits are dissimilar.

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Consider data an ongoing process of observing, acting, and learning. Improve your loyalty programs by taking action on your insights. Measure success by monitoring your customer lifetime value, loyal customer rate, and redemption rate.

Start with retention. And let the data guide you to customer loyalty.

Targeted Product Recommendations

Research shows that “customers that are actively engaged with brands and their loyalty programs make 90% more frequent purchases, spend 60% more in each transaction and are five times more likely to choose the brand in the future.”

Sending targeted product recommendations is one way to keep customers engaged. Because if they are not receptive to certain products, consumers will feel more inclined to take their business elsewhere.

Integrate real-time purchase data with historical purchase data to make specific recommendations. For example, if a small business bought payroll software from you, their team might be interested in purchasing your series of on-demand accounting webinars.

“Consumer data must be analyzed to create highly targeted product recommendation offers. Analyze consumer data such as demographics, lifestyle, products purchased by category and type, frequency of purchase, and purchase value,” states Larisa Bedgood, director of marketing at DataMentors.

It’s key not to draw wild conclusions from one piece of data. Just because a Florida resident buys a winter coat doesn’t mean he wants to be flooded with similar recommendations. The consumer might have bought it as a gift for a friend living in Michigan.

So, gather multiple data points in order to make intelligent recommendations. You don’t want to frustrate loyal customers.

Your brand also can take a different approach. Use social proof to your advantage. If consumers are hesitant about particular products, remind them that other people are buying the product, too.

Home Depot uses this tactic by displaying a list of bestselling inventory. It persuades the customer to join the crowd.

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Sift through your analysis reports. Uncover the best product recommendations for your customers.

Timely Promotions

For customers, loyalty takes effort. They receive lots of promotional ads everyday to try products from other brands. Appreciating your consumer’s urge to resist the hype is important.

Mobile phone carriers lead the way in baiting consumers to switch their services. AT&T offers cell phone users up to $650 in credit just to say bye to T-Mobile, Sprint, or Verizon.


To keep their loyalty, customers will hold your team accountable. They expect timely promotions that not only fit their buying habits but also their lifestyles.

At the end of the day, you want to deliver the right offer at the right time. This will increase the likelihood of the promotion redemption.

Monitor the sales data to learn when promotional codes are redeemed. Do your consumers use promotions more often in the morning? Right after a sales announcement? Or during summer months?

“By creating a time-sensitive sales promotion and having a good grasp on your target customer demographic, you’ll be able to incentivize the right actions, get them to respond, and grow your business in the process,” states Humayun Khan, former content marketer at Shopify.

Moreover, analyze your reports to discover the best product promotions. A timely discount matched with the wrong product won’t be useful for the consumer or your company.

Segment your customers to offer relevant discounts for multiple channels—in-store, online, and mobile. Every loyalty member doesn’t have to receive the same offer.

For instance, Starbucks offers its Gold members the opportunity to earn double stars. The coffee company surprises its loyal consumers on a different day each month. This technique increases the excitement and prepares customers to spend more money on a particular day.


Don’t wait for your competitor to offer your customers a good deal. Start creating your own timely promotions.

Personalized Rewards

Everyone likes to be rewarded. It signifies that you’ve done something commendable. And incentives compel you to continue the rewarded behavior.

Recognize the value of your customer’s actions. Because that’s what you’re rewarding.

You can offer perks based on monetary transactions, shopping frequency, or even survey responses. It’s all about showing appreciation for consumers’ actions.

But it’s your team’s job to appropriately reward customers. Don’t expect people to buy $1000 worth of services in one month if your highest service retails at $10.

In addition, manage your loyalty members’ expectations. They shouldn’t expect your brand to give away free Beyonce tickets every day.

Personalized rewards ensure you’re giving your customers what they desire. It also shows that you are truly invested in the customer experience.

Send a simple email survey asking consumers what type of incentives excite them. Or conduct social media listening to identify useful prizes that can make your customers’ lives better.

Dick’s Sporting Goods sends emails asking customers for their opinions. The company uses the information to improve its inventory and customer service.


Remember to focus on maintaining positive relationships with your consumers. Because that’s the ultimate goal for loyalty initiatives.

You want people to feel comfortable with your brand. Aim to offer rewards that bridge the gap between the consumer-brand relationship.

“A significant aspect of customer loyalty comes down to your likability. People will almost always remain committed to a brand if they believe they’ve developed a genuine and mutually beneficial relationship,” says Entrepreneur contributor Dave Thompson.

Tailor your rewards to satisfy your customers. Offer them something special.

Analyze Customer Loyalty

Customer loyalty can lead to retention. That’s why your team must use data to drive your loyalty programs.

Give consumers targeted product recommendations they can’t resist. Send promotions at the right time. And personalize rewards so the customer feels part of the brand.

Look at the data. Improve customer loyalty programs.

About the Author: Shayla Price lives at the intersection of digital marketing, technology and social responsibility. Connect with her on Twitter @shaylaprice.


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