I’ve made a lot of mistakes in my online marketing career, but I want to focus on one that’s so obvious, yet it has cost me so much money in lost opportunity.
Read on and see if you have also fallen victim to this dumb mistake that’s so easily corrected.
If you are a casual, hobby marketer, what I’m about to reveal is not for you. You might as well save yourself the time and stop reading right here.
BUT, if you are working online with the specific purpose of making money, you must avoid my biggest mistake. This is something you must do, and the sooner the better for you.
My Biggest Mistake – Not Having Enough “BUY BUTTONS” Online
Think about it!
It’s so obvious… if you don’t have Buy Buttons all over the web, no one is going to buy from you. If no one buys from you, you won’t make any money!
No matter how much effort you put into content creation, no matter how much your content is shared, no matter how much advertising you do, if your audience can’t find your Buy Button, they can’t buy from you.
Many of us have a distaste for being “salesy.” We truly want to help our audience for free. Or we may want to be free mentors, and that’s great.
But you probably have a family to feed. Even if you say that’s not your audience’s problem, you do need to make money to cover your online operating expenses.
Otherwise, you won’t have the funds to continue offering free, quality content to your audience, unless you are independently wealthy.
So I come back to the conclusion that a Buy Button is a necessary evil in your online marketing activities.
Your Audience Needs Your Expert Solution
The thrust of your content publishing should center on offering a solution to a problem your audience is struggling with.
This solution may well be in the form of a mini product you wrote. You researched the problem and came up with a solution. And you are entitled to put a Buy Button on your product.
Your audience will be glad to pay a reasonable fee to get access to your solution. In fact, they will attribute more value to your report if they have to pay for it.
If you offer your answer to their problem for free, they most likely will think you have just expressed your opinion on the subject.
However, if you are asking them to pay for your special information, they will conclude you either have expert knowledge, or you’ve done extensive research on the subject. That being the case, you are entitled to get paid.
The reality is that in order to get paid, you need to have Buy Buttons all over the web. The more the better, for you AND for your audience. Don’t sell yourself short in an effort to be nice.
True Value For Money
Offer true value for money. Offer more value than your buyers are paying for, and you will be more than fair, and you will achieve the financial rewards you deserve.