The martech lowdown: 2016 trends in review and a look at our bright future

[ad_1]

What’s in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.

Please visit Marketing Land for the full article.



[ad_2]

Source link

Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts

[ad_1]

New resource turns data about companies’ customers, interests, suppliers, deals and more into ‘business graphs’ based on relationships.

Please visit Marketing Land for the full article.



[ad_2]

Source link

MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more

[ad_1]

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google Maps app adds “Ok Google” voice command activation for hands free directions Sep 29, 2016 by Barry Schwartz Google improves voice search…

Please visit Marketing Land for the full article.



[ad_2]

Source link

PullString launches all-purpose intelligent conversation platform

[ad_1]

Staffed by ex-Pixar employees, the company describes the new release as the most complete expressive toolkit for text- and media-based characters.

Please visit Marketing Land for the full article.



[ad_2]

Source link

What’s more important than a B2B buyer’s lead score?

[ad_1]

Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score.

Please visit Marketing Land for the full article.



[ad_2]

Source link

MarTech Today: Oracle updates Marketing Cloud, Google launches free Optimize 360 & AMP overrides deep links

[ad_1]

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle updates its Marketing Cloud Sep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys…

Please visit Marketing Land for the full article.



[ad_2]

Source link

MarTech Today: Einstein and marketers, Snap’s Spectacles & Google’s new ‘Science Datasets’ schema

[ad_1]

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: With brains like Einstein’s, who needs marketers? Sep 26, 2016 by Barry Levine The coming of artificial intelligence to Salesforce and other…

Please visit Marketing Land for the full article.



[ad_2]

Source link