What’s new and cool at Google from SMX East 2016

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At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

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3 tips for tracking response to industrial tradeshow print ads and landing pages

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Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts.

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