What’s new and cool at Google from SMX East 2016

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At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

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Your best users: Where they are and how to find them

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How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers.

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Google launches free version of Optimize 360, introduces Session Quality Score metric & more

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The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.

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3 tips for tracking response to industrial tradeshow print ads and landing pages

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Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts.

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What is Google Data Studio and how can you use it?

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Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.

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