Grubhub’s CMO creates organizational agility to collect diners’ real-time presidential preferences

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Barbara Martin Coppola, CMO of Grubhub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization with 37% year-over-year company revenue growth.

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Developer marketing and the myth of the Rosetta Stone

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Contrary to what some say, developers don’t hate marketing — unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.

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A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers

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What’s in a name? Siegel+Gale’s Margaret Molloy tells why branding is so important during major brand acquisitions, mergers and de-mergers.

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