How do you deal with local SEO KPIs that don’t pass the smell test?

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We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.

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Everything you need to know about Google’s ‘Possum’ algorithm update

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Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’

Please visit Marketing Land for the full article.



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