What’s the Google AdWords Health Score and how is it different from existing tools?

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AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

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Bombora gives marketers self-service access to its B2B surge intent data

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Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.

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Google’s acquisition of Urban Engines points to ‘The Internet of Moving Things’

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The two-year-old startup is attempting to add time to space data, creating a dynamic predictive engine that is more SimCity than Google Maps.

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Salesforce introduces Einstein — an AI layer for all its clouds

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The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of its platform.

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New MarTech Intelligence Report: Digital Analytics Platforms

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With the explosive growth of social media, video, and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in…

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