The martech lowdown: 2016 trends in review and a look at our bright future

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What’s in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.

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Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts

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New resource turns data about companies’ customers, interests, suppliers, deals and more into ‘business graphs’ based on relationships.

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PullString launches all-purpose intelligent conversation platform

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Staffed by ex-Pixar employees, the company describes the new release as the most complete expressive toolkit for text- and media-based characters.

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With brains like Einstein’s, who needs marketers?

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The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.

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Forrester: Here are some ways marketers can adapt to messaging apps

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These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.

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For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities

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The computer superstar is detecting emotions and personalities from social posts, and selecting a movie’s most suspenseful shots for a trailer.

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Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

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New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics.

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