MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google Maps app adds “Ok Google” voice command activation for hands free directions Sep 29, 2016 by Barry Schwartz Google improves voice search…

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MarTech Today: Oracle updates Marketing Cloud, Google launches free Optimize 360 & AMP overrides deep links

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle updates its Marketing Cloud Sep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys…

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MarTech Today: Einstein and marketers, Snap’s Spectacles & Google’s new ‘Science Datasets’ schema

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: With brains like Einstein’s, who needs marketers? Sep 26, 2016 by Barry Levine The coming of artificial intelligence to Salesforce and other…

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It’s your last chance to save £200 on MarTech

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At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 —…

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MarTech Today: Targeting movie theater ads, the ‘Internet of Moving Things’ & AMP’s global rollout

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Videology joins Screenvision to make movie theater ads more targeted Sep 20, 2016 by Barry Levine The alliance offers a new layer of audience…

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MarTech Europe preview: here’s what to expect in 6 weeks

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We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the…

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MarTech Today: Salesforce’s Einstein, chatbot authoring tools & top SEO platforms

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce introduces Einstein — an AI layer for all its clouds Sep 19, 2016 by Barry Levine The company is going beyond its previous…

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MarTech Today: Optimizely’s ‘Experimentation Platform,’ Adobe Target’s automated optimization & more

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’ Sep 15, 2016 by Barry Levine The company, known for…

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