Are you losing money to ad fraud? 3 ways to protect yourself

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How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget.

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Videology joins Screenvision to make movie theater ads more targeted

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The alliance offers a new layer of audience data, and allows advertisers to buy online, TV, and movie theater inventory via one platform.

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Large marketers are winning in programmatic  (Here’s what you can do to stop them)

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How do you compete against the ‘big boys; in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field.

Please visit Marketing Land for the full article.



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