A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers

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What’s in a name? Siegel+Gale’s Margaret Molloy tells why branding is so important during major brand acquisitions, mergers and de-mergers.

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A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy

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SAP’s Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand’s marketing strategy.

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