What you didn’t know about recent Quality Score changes

[ad_1]

Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.

Please visit Marketing Land for the full article.



[ad_2]

Source link

What’s new and cool at Google from SMX East 2016

[ad_1]

At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

Please visit Marketing Land for the full article.



[ad_2]

Source link

Plan device-specific user experience strategies with Google AdWords’ bid modifier

[ad_1]

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

Please visit Marketing Land for the full article.



[ad_2]

Source link

What’s the Google AdWords Health Score and how is it different from existing tools?

[ad_1]

AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

Please visit Marketing Land for the full article.



[ad_2]

Source link

The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins

[ad_1]

In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.

Please visit Marketing Land for the full article.



[ad_2]

Source link