What you didn’t know about recent Quality Score changes

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Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.

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What’s new and cool at Google from SMX East 2016

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At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

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How do you deal with local SEO KPIs that don’t pass the smell test?

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We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.

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Google launches free version of Optimize 360, introduces Session Quality Score metric & more

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The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.

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Plan device-specific user experience strategies with Google AdWords’ bid modifier

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Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

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What’s the Google AdWords Health Score and how is it different from existing tools?

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AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

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Everything you need to know about Google’s ‘Possum’ algorithm update

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Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’

Please visit Marketing Land for the full article.



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