The martech lowdown: 2016 trends in review and a look at our bright future

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What’s in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.

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What’s more important than a B2B buyer’s lead score?

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Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score.

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Developer marketing and the myth of the Rosetta Stone

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Contrary to what some say, developers don’t hate marketing — unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.

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Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?

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In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over.

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