What’s more important than a B2B buyer’s lead score?

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Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score.

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With brains like Einstein’s, who needs marketers?

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The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.

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Salesforce introduces Einstein — an AI layer for all its clouds

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The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of its platform.

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