Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts

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New resource turns data about companies’ customers, interests, suppliers, deals and more into ‘business graphs’ based on relationships.

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Google launches free version of Optimize 360, introduces Session Quality Score metric & more

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The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.

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With brains like Einstein’s, who needs marketers?

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The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.

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Bombora gives marketers self-service access to its B2B surge intent data

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Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.

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Salesforce introduces Einstein — an AI layer for all its clouds

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The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of its platform.

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Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’

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The company, known for its A/B testing, now adds server-side access, OTT devices, and even smart refrigerators to its repertoire.

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