The martech lowdown: 2016 trends in review and a look at our bright future

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What’s in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.

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Updating your SEM toolbox with new, shiny tools –- SMX East 2016

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Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

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With brains like Einstein’s, who needs marketers?

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The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.

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The 3 things to look for in a customer-centric marketing tool

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With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.

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9 tools to help you succeed with Google SERP features

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Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.

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Salesforce introduces Einstein — an AI layer for all its clouds

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The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of its platform.

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Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

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New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics.

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Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’

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The company, known for its A/B testing, now adds server-side access, OTT devices, and even smart refrigerators to its repertoire.

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Adobe Target expands beyond A/B testing to automated optimization of user experience

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The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool.

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