Forrester: Here are some ways marketers can adapt to messaging apps

[ad_1]

These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.

Please visit Marketing Land for the full article.



[ad_2]

Source link

For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities

[ad_1]

The computer superstar is detecting emotions and personalities from social posts, and selecting a movie’s most suspenseful shots for a trailer.

Please visit Marketing Land for the full article.



[ad_2]

Source link

Marketers: Here are a dozen authoring tools to help you get chatty with chatbots

[ad_1]

These tools allow marketers to keep up with their new job requirement: automated, intelligent and continuous interaction with customers.

Please visit Marketing Land for the full article.



[ad_2]

Source link