The martech lowdown: 2016 trends in review and a look at our bright future

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What’s in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.

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Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts

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New resource turns data about companies’ customers, interests, suppliers, deals and more into ‘business graphs’ based on relationships.

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Updating your SEM toolbox with new, shiny tools –- SMX East 2016

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Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

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Google launches free version of Optimize 360, introduces Session Quality Score metric & more

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The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.

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With brains like Einstein’s, who needs marketers?

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The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.

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The 3 things to look for in a customer-centric marketing tool

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With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.

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Bombora gives marketers self-service access to its B2B surge intent data

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Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.

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9 tools to help you succeed with Google SERP features

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Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.

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Forrester: Here are some ways marketers can adapt to messaging apps

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These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.

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For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities

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The computer superstar is detecting emotions and personalities from social posts, and selecting a movie’s most suspenseful shots for a trailer.

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