Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts

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New resource turns data about companies’ customers, interests, suppliers, deals and more into ‘business graphs’ based on relationships.

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MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google Maps app adds “Ok Google” voice command activation for hands free directions Sep 29, 2016 by Barry Schwartz Google improves voice search…

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PullString launches all-purpose intelligent conversation platform

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Staffed by ex-Pixar employees, the company describes the new release as the most complete expressive toolkit for text- and media-based characters.

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MarTech Today: Oracle updates Marketing Cloud, Google launches free Optimize 360 & AMP overrides deep links

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle updates its Marketing Cloud Sep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys…

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MarTech Today: Einstein and marketers, Snap’s Spectacles & Google’s new ‘Science Datasets’ schema

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: With brains like Einstein’s, who needs marketers? Sep 26, 2016 by Barry Levine The coming of artificial intelligence to Salesforce and other…

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With brains like Einstein’s, who needs marketers?

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The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.

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What’s the Google AdWords Health Score and how is it different from existing tools?

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AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

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Forrester: Here are some ways marketers can adapt to messaging apps

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These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.

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