Is mobile SEO obsolete?

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As more and more people use their mobile phones to do everything, including search, columnist Bryson Meunier says, it’s no longer possible to treat mobile as a separate niche of SEO.

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Google Trips: Google’s first potentially breakthrough travel tool

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Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then Google CEO Eric Schmidt and Marissa Mayer said that the company wanted to create consumer travel products that “solve end user problems” and “look different” from…

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Bringing ’90s nostalgia into a mobile world

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For Yahoo, it’s too little, too late. Meanwhile, Nintendo is riding on Pokémon Go’s success. Columnist Josh Todd takes a look at the mobile hits and misses of the two iconic brands and explains what marketers can learn from them.

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Can the app-retention crisis be addressed with personalized notifications?

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Leanplum says behaviorally and time-optimized notifications improve retention.

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