Videology joins Screenvision to make movie theater ads more targeted

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The alliance offers a new layer of audience data, and allows advertisers to buy online, TV, and movie theater inventory via one platform.

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Large marketers are winning in programmatic  (Here’s what you can do to stop them)

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How do you compete against the ‘big boys; in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field.

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