Prepping SEO for 2017: it’s all about the ROI

[ad_1]

Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.

Please visit Marketing Land for the full article.



[ad_2]

Source link

Why call tracking helps improve PPC lead generation account performance

[ad_1]

Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.

Please visit Marketing Land for the full article.



[ad_2]

Source link

What you didn’t know about recent Quality Score changes

[ad_1]

Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.

Please visit Marketing Land for the full article.



[ad_2]

Source link

Updating your SEM toolbox with new, shiny tools –- SMX East 2016

[ad_1]

Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

Please visit Marketing Land for the full article.



[ad_2]

Source link

How do you deal with local SEO KPIs that don’t pass the smell test?

[ad_1]

We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.

Please visit Marketing Land for the full article.



[ad_2]

Source link

Plan device-specific user experience strategies with Google AdWords’ bid modifier

[ad_1]

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

Please visit Marketing Land for the full article.



[ad_2]

Source link