Bringing ’90s nostalgia into a mobile world

[ad_1]

For Yahoo, it’s too little, too late. Meanwhile, Nintendo is riding on Pokémon Go’s success. Columnist Josh Todd takes a look at the mobile hits and misses of the two iconic brands and explains what marketers can learn from them.

Please visit Marketing Land for the full article.



[ad_2]

Source link

2.3 million people tuned into Twitter’s NFL livestream, less than watched Yahoo’s

[ad_1]

Twitter’s NFL livestream attracted 2.3 million total viewers, which is slightly less than Yahoo’s broadcast last year averaged per minute.

Please visit Marketing Land for the full article.



[ad_2]

Source link