Recovering Lost Customers (and Revenue) with Kissmetrics

BI Intelligence estimates that $4 trillion dollars worth of merchandise is abandoned in online shopping carts. $4 trillion dollars! That $4 trillion dollars either winds up with offline retailers or just flat out …Read More

Low Email CTR? Here’s Why You Should Delete Subscribers

Saying goodbye to your unengaged subscribers is the hardest part. The second hardest is getting the greasy handprints off your window. Image via Shutterstock. By 2018, …Read More

The One Little Known (but Scientifically Proven) Email Marketing Change You Can Make to Turbo-Charge Open and Click-Through Rates

When it comes to your email marketing, you likely spend a great deal of time tweaking your message and analyzing how to improve your open and click-through rates. According to joint research by IBM and eConsultancy, fully 90% of marketers …Read More

Next Level Landing Page Optimization: Before and After the Conversion

We spend a lot of time on this blog waxing poetic about the importance of optimizing your landing pages. But landing pages are only one element of a stellar, high-converting marketing campaign. And focusing all of your attention on optimizing only …Read More

How to Use Release Notes to Drive Feature Adoption

Companies are understandably excited to tell the world when they push new features. New developments can take months and they are the hope for more users, greater engagement, and achieving milestones towards success. So how do teams communicate these big announcements …Read More

People Pay, Not Pageviews. Here’s Why People Are Leaving Your Website Without Converting

You’ve rolled out a lot of marketing tactics to boost traffic for your website. After copious amounts of content production, sharing, social engagement, and even paid ads, you feel like you can finally celebrate because your site is now pulling …Read More

Do You Believe in… Conversion Magic?

Do you believe in… conversion magic? Image via Shutterstock. Like any potions master would attest, the secret to a great elixir lies in the measured combination of its ingredients. Over …Read More

5 Strategies to Entice Consumers to Binge-Watch Your Product Videos

Continue watching. These two words are infamous in the world of video streaming. When consumers are hooked, they want more to watch. “Content marketers should consider the binging trend a sort of case study. All of the elements that make us binge …Read More

7 Reasons Your Site Isn’t Ready for A/B Testing

You’ve invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied dozens of blogs on conversion optimization techniques. You’ve poured over countless …Read More

36 Creative Landing Page Design Examples: A Showcase and Conversion Critique

Image source. Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce …Read More