Why Churn Isn’t Always a Bad Thing

You love your customers. So, when they decide not to renew, it affects your SaaS business. It takes a lot of resources to acquire new buyers. But is all churn bad? What are the underlying reasons for your customer’s departure? Consumers churn …Read More

The Secret Formula of a 13.11X ROI Google AdWords Campaign

Do you want your AdWords account to do more than just get you some clicks? Do you want people who are searching for your product and services on Google to find you and buy from you? If you do, then read on… I …Read More

Step-By-Step Scaling: How and When to Grow Your PPC Campaigns

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only do they sport serious creativity, but they’re also hands-on and analytical to a fault. Most importantly, they have zero fear when …Read More

How to Grind Customer Acquisition to a Halt with these Conversion Killing Design Trends

QR codes are largely pointless. The concept is decent. But the execution is flawed. Think about it for a second: You’re forcing people to take an additional step to download an application prior to using it (because let’s be honest, only sociopaths have …Read More

How to Use Qualitative Research to Expand on Your Marketing Personas

The marketing persona is a tried-and-true customer segmentation strategy that many companies rely on to get the big picture about the people they serve. At the same time, these marketers and their teams are gathering copious amounts of data from …Read More

Lessons Learned From Integrating Marketo into a SaaS Marketing Strategy

Marketo, the lead nurturing platform, is one of the best tools for marketers to create long-term relationships with customers, from creating prospects to converting them into advocates. This “lead nurturing” is a proven tactic for moving prospects through …Read More

5 Ways to Maximize Audience Engagement with a Single Word: Easy

Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually give you money. Engagement is, of course, a fluid concept that refers to a host of metrics, including bounce …Read More

9 Conversion Rate Optimization Misconceptions (and How They’re Costing You Money)

There are few marketing practices more misunderstood than conversion rate optimization. Some businesses see it as an unnecessary expense that doesn’t really move their business goals. Most others see it as a silver bullet for all their marketing woes. From growing traffic …Read More

Three Surefire Ways to Power Up Your Affiliate Marketing

Affiliate marketers everywhere are always looking for an edge to boost up their conversion rates and increase their commissions. If you’re hunting for the holy grail of affiliate marketing, then look no further. Sometimes it’s the simple things that make the biggest difference …Read More

Put YOUR Blog’s Traffic On Steroids

Creating a blog is a labour of love ­ you’re sharing content you care about to a keen audience. Doesn’t it make sense to get that content in front of as many interested viewers as possible? Because, face it ­ most of us with blogs will monetize with ads or …Read More